Country's largest carmaker Maruti Suzuki India is banking on its premium retail chain Nexa to account for 15 per cent of the total sales by 2020 when the company aims to sell 20 lakh units a year.
The car market leader plans to have around 400 Nexa dealerships in the next five years from 150 such outlets it expects to have by the end of this fiscal.
"By 2020, we plan to have around 400 Nexa outlets and by that time we expect these dealerships to account for 15 per cent of the total sales," Maruti Suzuki India (MSI) Executive Director (Marketing & Sales) R S Kalsi told reporters here.
The company currently has 100 outlets, which accounted for 10 per cent of the auto major's total sales in last six months, he added.
Going ahead, the firm expects Nexa outlets to account for 15 per cent of total sales, which is around 3 lakh unit sales by 2020.
MSI started Nexa outlets last year and currently sells two models -- premium crossover S-Cross and hatchback Baleno -- through these outlets.
The company aims to end the current fiscal with 150 such dealerships.
It is, however, understood that the company will sell its upcoming compact SUV Vitara Brezza from its traditional outlets and not from premium Nexa dealerships.
The company also plans to have around 2,500 traditional dealerships by 2020. It currently has around 1,700 such outlets
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